No one exudes cool sophistication better than Saif Ali Khan in Bollywood. If the hot Ranveer is a natural choice for condoms, no one better to endorse deodorants than the uber cool Saif Ali Khan. Denver, a leading brand in the space of Deodorant and Personal Care Products for Men recently appointed Saif Ali Khan as its brand ambassador. And it is Saif’s carefully cultivated image of being a super dude that made him a superfit for Denver’s brand proposition – ‘cool is hot’. Elaborating on the same, Saurabh Gupta, Director, Vanesa Care said, “By taking the cowboy route in our earlier advertising, we had already carved a unique, ‘rugged yet suave’ niche for Denver over the years. With Saif, we plan to take Denver the next level, connecting the target group with their subliminal aspiration to be hot, because they are cool. As a real Cool-Hot male icon, Saif is a trend-setter and appeals to the young genre across the board. His style, charisma and attitude are perfectly reflected in new advertising approach.” Saif too sounded cool about being associated with the brand. “I am very particular about both the brand as well as the big advertising idea that I associate with. I loved the macho fragrances of Denver and was very excited to be associated with a brand storyline that portrays a protagonist who is ‘cool, gutsy, completely self assured and supremely confident of his magnetic appeal to the opposite sex. The shoot was challenging, yet great fun,” said Saif. Well, we are sure begum Kareena too would be impressed with Saif’s new scenty endorsement.