Critically acclaimed and blockbuster film of 2012 ‘Barfi!’ was launched recently at Reliance Time Out at Hill Road, Mumbai. The packed store was witness to the DVD launch in the presence of the film’s cast Ranbir Kapoor and Ileana D’Cruz. Also present at the launch were director Anurag Basu, Siddharth Roy Kapur, Managing Director of Studios Disney UTV, Sanjeev Lamba, CEO Reliance Entertainment and Sweta Agnihotri, COO of Reliance Home Video & Games. Ranbir Kapoor described buying a DVD as similar to taking a LIC policy. “It’s an investment you make…movies will not last for long in theatres but DVD is a medium that helps you share good cinema with your children years down the line” ‘Barfi!’ has mesmerized audiences not just in India but across the globe and was recently announced as India’s official entry to the Oscars 2013. Directed by Anurag Basu and produced by UTV Motion Pictures in association with Ishana Movies, ‘Barfi!’ gave us one of the most scintillating performances from the film’s lead actors Ranbir Kapoor, Priyanka Chopra & Ileana D'Cruz. Commenting on a media query about the production of film on such a subject, Siddharth Roy Kapur, Managing Director of Studios Disney UTV, commented that “making of ‘Barfi!’ was never a risk, the movement Anurag Basu narrated us the story we knew we had to make this film” Ileana D’Cruz mentioned that she was looking forward to the launch of the DVD as “I want a copy for myself”. Further Ranbir encouraged the health conscious among the gathering at the store to replace Barfi (box of sweets) with the DVD of ‘Barfi!’ as gifts this Diwali. Sanjeev Lamba thanked the producers for choosing to work with Reliance Home Video & Games. Speaking on behalf of the company Sweta Agnihotri, COO of Reliance Home Video & Games said “We are very proud to release the critically acclaimed film ‘Barfi!’ on home video, this great work of cinema is one movie any film buff would like to own in his collection. The movie has done very well commercially and we are sure to repeat the success on Home Video” The movie will be available pan India across all leading Home Entertainment chains and also on key online portals. Add this great work of cinema to your collection today. Available on Blu-ray (MRP: Rs.799), 2Disc Collector’s Edition DVD (MRP: Rs.399) & VCD (MRP Rs.125). Blu-ray & DVD include exclusive bonus content: • Making of Barfi! • Fatafati! Barfi! Behind The Scenes • Deleted Scenes