After having crossed a remarkable benchmark of 1 million fans on Facebook recently, Yash Raj Films (YRF) has now crossed the 1 lakh mark on Twitter too. This makes the production house the only Bollywood production house to have such a huge fan following. The banner has a strong digital presence and regularly engages with their fans with interesting and interactive content. Yash Raj Films understands their audience and designs their digital campaigns accordingly. The production house has a new theme every week which constantly helps them engage with their fans, the current theme being YRF Jugalbandi, where the fans get to listen to memorable songs of their favourite YRF Jodis, and sing and dance to the tunes of classic songs. Their Facebook page has the fastest growing fan base with an addition of more than 300 followers every day. YRF regularly holds contests and updates their digital properties with latest and exclusive news about the production house, which has led people to visit the profile every day and interact, through YRF’s videos. With big releases this year like ‘Shuddh Desi Romance’ and ‘Dhoom: 3’, they are surely going to take the digital platform by storm.