Ashmit Patel and Madhura Naik, the judge and host of Bindass’ Superdude season 2, displayed their philanthropic side when the recently shot for a People for the Ethical Treatment of Animals (PETA) campaign. Dressed in white attire and wings to resemble birds, one perched atop a bird cage while the other held a placard that read, “Let birds fly free. Don’t cage them. Their point? Those birds were born to be free and that locking them in cages and denying them their freedom and the opportunity to fly is cruel. The compelling ad was shot by photographer Gaurav Sawn at Mehboob Studio in Bandra and the stunning outfits were designed and styled by Urmi Daga and Hemal Ved. "We all want freedom, so does a bird - whether it's freedom of expression or the freedom to fly, people who let these beautiful creatures soar to the skies are truly the Superdudes”, said Ashmit. Adding further Madhura stated, “The sky is the only limit for these birds, we must let them fly more and rest less, just like a Superdude and never, ever cage them.” Way to go...Ashmit and Madhura!!!