Peering seductively over her shoulder next to the caption "Ink, Not Mink" and wearing nothing but her many tattoos, Bigg Boss 6 inmate, fashion designer and celebrity hair stylist Sapna Bhavnani appears in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India. The ad also says, "Be Comfortable in Your Own Skin, and Let Animals Keep Theirs. Say No to Fur and Leather". Bhavnani's SoFake brand, which she started with Sukriti Grover and has been showcased at Lakmé Fashion Week, is leather-free. Bhavnani also owns two Mad O Wot salons and counts among her regular clients cricketers Mahendra Singh Dhoni, Yuvraj Singh, Gautam Gambhir, Virat Kohli and Rohit Sharma as well as Bollywood stars Katrina Kaif, Bipasha Basu, John Abraham, Hrithik Roshan, Gauri Khan, Dino Morea and Mandira Bedi. "After I educated myself and saw a few films on the cruelty and what happens to animals, I realised that it just wasn't worth it. I take a very strong stance on leather", Bhavnani explained on her new stint. She continued, “Pleather is a great substitute for leather. And if you don't know what it is, I just say go to your local shop and ask for it because it is available.” Way to go, Sapna!!!