MUMBAI: Hardik Pandya and KL Rahul's episode on Koffee With Karan grabbed the headlines for all the wrong reasons. Hardik insists he got carried away with the format of the show, but he was criticized strongly for his conduct. The cricketers received backlash from Twitterati, and BCCI was forced to take action against them.

(Also Read: Shrenu Parikh takes a dig at Hardik Pandya for his sexist remarks?)

Hotstar decided to pull down this controversial episode, and BCCI banned the accused from the ongoing India–Australia series. In addition, as per a media report, a men's personal grooming brand has suspended its contract with Hardik, costing him approximately Rs 2 crores.

His brand value has taken a huge hit. He is currently the face of six other brands, and they may take a similar decision soon.

Rahul had also signed a three-year contract with a sports brand, and the company is already considering a replacement for him.

(More read: Hotstar pulls down Hardik Pandya and KL Rahul's Koffee With Karan episode)