MUMBAI: Colors' Bigg Boss is getting rave reviews.

The show is being loved by many.

The unique concept of the show this season of having the first finale after only the first four week has made it more interesting and intriguing.

The show has witnessed seven wild card entries who are also trying to make a place in the hearts of the viewers.

The makers are not leaving any stone unturned to ensure that the show is promoted well.

The channel and makers have come up with an interesting technique to promote the show.

With a special filter on Instagram, one can actually go inside the Bigg Boss 13 house, but virtually.

Using this filter, the Bigg Boss house will appear in the background, making your picture look like you are in the house.  

Many celebrities including Arjit Taneja, Diana Khan, Hiten Tejwani, Kishwer Merchant, and Shruti Sharma have tried the filter.

Have a look at the pictures.

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Quite interesting, isn't it?

Stay tuned to this space for more updates.