Life OK is all set to launch the much anticipated Ek Nayi Umeed...Roshni (Pulse Media) from tonight (13 July).

But before the show could reach your TV screens, it has reached the popular Times Square in New York.

The channel which had earlier used the same promotional vehicle for its show Mahakumbh, has definitely used this massive step to attract more audience with this unique strategy.

The overseas campaign was executed with the support of 21st Century Fox. Speaking about the initiative, a source revealed, “Since Roshni has been set up and shot extensively in London it was only justified that more foreign crowds be pulled in for the show.”

Starring Pooja Gor, Sahil Anand, Divya Sethi, Amol Palekar, Raghuvir Yadav and many other stellar actors, Roshni portrays the tale of doctors who go on to break all regular laws and practices to help their patients.

Talking about the same, Sahil said, “It is an honourable moment for all of us. I have never been to New York, and my presence on the promos just made up for everything. A lot of Indians who reside there have been messaging me and they are all very excited about the same.  It is an amazing feel and hope people across like our work.”

Wish you great luck team Roshni!!!