In today’s time, it’s not only about the message, but the manner in which it is conveyed, is important.

Innovative marketing ploys help in creating curiosity amongst end consumers, leading to higher gains.

And the marketing folks at Sony Entertainment Television impressed us with one such creative move.

The channel is all set to launch a new show, titled Reporters, starring television heartthrob Rajeev Khandelwal and sexy siren Kritika Kamra.

In the show Rajeev plays the role of Kabir Sharma, Editor-in-Chief at KKN News Channel.

And to lend a touch of reality to this fictional character, Sony has opened a LinkedIn account of Kabir Sharma (check here: https://www.linkedin.com/in/kabirsharmakkn)

LinkedIn, as we know, is the platform where professionals connect. You all can bond with Kabir on the space and guess what, you can also check his credentials.

Yes, the channel using extreme dexterity has added Kabir’s qualifications, job profile, skills etc etc.

Impressed, we are!!!

We hope that once the show hits airwaves, Kabir would certainly receive lot of recommendations and testimonials.

Reporters will go on air from 13 April at the 9pm slot.