SAB TV is now acknowledged as a potent enabler of desired societal change. Recently, the Honourable Prime Minister of India, Shri Narendra Modi invited the team of SAB TV’s successful TV show - Taarak Mehta Ka Ooltah Chashmah (Neela Telefilms) to be a part of the first nine citizens to activate the ‘Swachcha Bharat Abhiyan’. Commenting on the honor, Anooj Kapoor - Senior EVP and Business Head - SAB TV said, “We are delighted that our flagship brand Taarak Mehta Ka Ooltah Chashmah has been invited to participate and contribute towards ‘Swachcha Bharat Abhiyan’. We believe that this is recognition for our sustained efforts, over last seven years, towards providing family-entertainment that also influences positive social behaviour. We will continue to contribute towards the campaign and many other relevant social and civic issues through our entire portfolios of brands.” Through its planned innovative content integration of Swachcha Bharat Abhiyan across all the popular shows, the Channel will draw participation from its family-viewing audiences across the country. Further, the channel will leverage social media to engage its 4-million plus active fans with the cause.