Isn't it really annoying when someone's phone rings in middle of an important discussion or meeting!
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Shashi Sumeet Produc?tions who are always known for keeping in sync with trends and adopting corporate practices to ensure a smooth and systematic flow during shoots has come up with a rule of keeping the mobile phones off while they are on the sets. If anyone's, be it the producer, director, actor or crew is found with a ringing / vibrating phone, as punishment they are asked to treat the whole unit!

Shraddha Arya who plays the role of Ayesha in Shashi Sumeet's ongoing show Dream Girl recently treated the entire unit with McDonald's meal as her phone suddenly rang in the middle of an important sequence.

Shraddha couldn't stop giggling while remembering the incident and said, "Actually I was waiting for an important call and suddenly my phone started ringing which I forgot to keep on silent. The penalty which I had to pay was to treat the entire unit with McDonald's yummy food. A lesson learnt from the incident is now my phone is always on silent while we are shooting!”

?"This rule is our attempt to put best practices in place for the betterment of the entire cast and crew and to ensure that a system is put in place during shoots. We are glad that our actors and crew are taking this rule in the right spirit as they see our intention behind it", says Sumeet H. Mittal.

Isn’t it an interesting practice?