MUMBAI: As India continues to follow the lockdown due to the coronavirus pandemic, many celebrities are helping daily-wage earners in any way that they can.And amongst the people who have stood up to help is Arunabh Kumar, the founder of The Viral Fever (TVF) and a pioneer for online content who has started an initiative #CreatorsForWorkers along with fellow New Media Entrepreneurs like Gurpreet Singh, Founder of One Digital and other top creators to help the blue-collar workers during this lockdown period and the fight after. He along with his Foundation, have come up with an innovative technique to reach out to these workers and explain to them good habits using what he knows best, viral content.

Talking about this initiative and why he felt it was necessary to be done for daily-wage earners, Arunabh said, 'Everyone is doing their best to help those in need by providing monetary help or donating medical help and other necessities to the underprivileged. After working with local groups to help these workers, I realized that the workers, who are lifelines of India, need to be made aware of the pandemic in a more effective fashion. While all of us are sharing the message in English and Hindi, it’s not reaching these workers in their own local or regional language, and a lot is lost in translation. We saw it necessary that the information needs to reach them in their local language and dialect. That’s the insight that I along with my Creator Friends believe in and want to reach out to them using Whatsapp, so that they understand the problem as over 70 crore Indians connected to workers are critical in fighting this war against Corona and for that they need to have the information they can appreciate, which we have tried to spread amongst all.'

Bhuvan Bam said, 'It’s an idea which can actually help the people who have no presence on social media. Explaining to them the seriousness of the situation in their own language will hopefully make things better for their family and friends'

Prajakta Koli (aka MostlySane) said that the thousands of housemaids in Mumbai can understand the habits to fight Corona in their local lingo much better and she believes the change has to begin at grassroots.

The initiative will include loved content creators from across the country who will shoot a video in their native language explaining all the instructions that need to be followed by everyone in this time of need. Creators like BeYouNick, Lalit Shokeen, Neetu Chandra, Sanjay Mishra, Nidhi Bisht, RJ Abhilash, Maanvi Gagroo, and many more have shown support for this initiative.#CreatorsForWorkers will see these celebrities coming together to help daily-wage workers through these videos.

SOURCE- THE DIGITAL HASH