MUMBAI: A day after ALT Balaji liked a post on Twitter which was derogatory to ‘Bigg Boss’ contestant Shehnaaz Gill, they have has now issued an apology to latter and have cited “human error” for the mistake.

The said Twitter post talked about Sidharth Shukla’s latest web series ‘Broken But Beautiful 3’ and was abusive and distasteful against actress Shehnaaz Gill. Soon after the streaming giant like the post, #ShameOnAltBalaJi started trending on Twitter and Gill’s fans threatened to cancel the show.

Dear @altbalaji you are reputed institution so it is hard to believe if you ever promote or appreciate trolling. This pandemic has taught to respect humanity & positivity & not negativity for fame so please don’t promote the abusive picture where my idol is trolled #ShehnaazGill

—  Sue  (@Sue_Only1) May 21, 2021

FYI nobody is hyping any 3rd grade cheap web series, it's a simple anger against AltBalaji platform who disrespected a artist who wasn't involved anywhere.
Better focus on tagine and be brave! #ShameOnAltBalaji

— J A G D E V (@its_me_jagdev) May 21, 2021

I'm not a fan of #ShehnaazGiII or any other film Or serial actor/actress ! But today I saw a tweets of some people where clearly shows a twitter page named @altbalaji liked 1 tweet which including hated word & Sexual things about a girl ! how dare admin is ? #ShameOnAltBalaji

— Debojit Nath (@Deb22dn) May 21, 2021

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Following the internet backlash, Autumn Wordwide, the company managing ALT Balaji’s social media responses have apologised for the grave error.

“We are Autumn, ORM associates for ALTBalaji, managing their social media responses. Last night, one of our team member by human error liked a tweet about Shehnaaz that was not in good taste. We hold the fans & actors in the highest regard and never meant to hurt anyone. We humbly apologise to the actor, ALTBalaji and all the fans. We have put stringent processes in place and will ensure this never occurs again. We're sorry and this is completely on us, not ALTBalaji. We hope you continue giving ALTBalaji & their shows as much love as you have.”

#ShehnaazGill #BrokenButBeautiful3 @altbalaji @ishehnaaz_gill pic.twitter.com/4kYMEnnAj3

— Autumn Worldwide (@Autumnworldwide) May 22, 2021

For the unversed, Sidhartha Shukla and Shehnaaz Gill were co-contestants in ‘Bigg Boss 13’ and had a love-hate relationship on the show. Their fans fondly call them 'Sidnaaz’. After the show, the two have done two music videos together - ‘Bhula dunga' and ‘Shona Shona’.

'Broken But Beautiful 3' is the story of Agastya Rao and Rumi Desai — two people from very different worlds. Not only are their worlds poles apart, but they are also a complete contrast to each other. He is a struggling artist; she is a poor little rich girl. But unfortunately, opposites attract. Both knew what they wanted, but not what they needed.

The series showcases the ups and downs in their relationship, which highlights the tag line that 'obsession never ends', but rather shifts. The web series is set to stream on ALTBalaji from May 29, 2021.

SOURCE – DNA

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