MUMBAI: #LFOriginals, the digital extension on LF, enters the new year with an assortment of fresh content about food, people and travel shows on Instagram and Facebook. The shows will focus on stories from all over India, ranging from fun episodic of different cuisines to wonderful stories revolving around the varied cultures of the Nation. 

This year, #LFOriginals have 8 new enthralling shows in store. ‘Maa Ke Haath Ka Khana’ will take you on a nostalgic trip with easy-to-make homely recipes. Take a walk through the cities to document the scenic spots on ‘Click My Place’. ‘Food Anthropology’ traces the history of ingredients and its origin. Travel Diaries, go on budget trips across the nation. In just about 60 seconds, know everything about a product/Service on ‘1 Min Review’. ‘Food Puns’ is a series of snackable videos around Puns related mainly to Food. ‘Street food of India’ and ‘City food of India’ will take your taste buds on a tour across Indian cities to taste authentic dishes of the place.

Link: https://www.facebook.com/LFDigitalOriginals/videos/585843628654303/

#LFOriginals, along with their digital agency Chimp&z Inc concluded 2019 on a promising note, covering a catalog of social issues, and interesting stories of inspiring people. Some of their most-loved campaigns included; the #WorldFoodDay campaign, where the digital channel collaborated with The Robin Hood Army and distributed more than 4000 meal boxes across Mumbai.

Link: https://www.instagram.com/p/B3wYxHChXK1/?utm_source=ig_web_copy_link

They also canvassed the streets of India with their food show, ‘Street Foodz of India’, to deliver the best delicacies from across the country. It received a reach of about 4.5 million and created social media impressions of 8.8 million throughout the course of the show.

Link: https://www.instagram.com/tv/B4AUBK-FbqJ/?utm_source=ig_web_copy_link

On the launch of eight brand new shows in 2020, Varun Ramchandran, Creative Lead Digital at Living Foodz said, “It was a great opportunity for us to contribute to the New Year's wishes with this incredible idea. We wanted to introduce our upcoming new ventures like Street Foodz of India, Click My Place, Travel Diaries & more to the people who have been with us throughout our journey and we wanted to do this with a creative twist. This creative direction truly marks the beginning of the new year and new beginnings for the brand to bring in more exciting stories with its snack box.”

The digital extension has achieved the milestone of 31K+ followers on Instagram and 236K+ on Facebook in just six months of its inception. #LFOriginals and their digital marketing agency aim to ring in the new year by relishing food, exploring new avenues and celebrating incredible people.