MUMBAI: Pocket Aces is launching its new unique web series “Firsts” in partnership with Cadbury Dairy Milk Silk facilitated by Wavemaker. Silk will be seamlessly integrated in the series as an enabler for the wonderful moments in the relationship.

'Firsts' is the first-of-its-kind in many ways – it’s the first-ever series to be premiering in this format on Instagram, and it is also the first series to have distinct stories in each Season – i.e. Season 2 will have a different story than Season 1, hence maintaining the essence of showing the firsts in various relationships. The series will be released via daily one-minute episodes on Dice Media’s Instagram page, with each episode covering a significant moment in the relationship – the first time the couple saw each other, the first time they talked to each other, the first time they spoke on the phone, the first time they fought, etc.

In a bid to capture relatability to a school going audiences and nostalgia for the other audiences, Firsts Season 1 takes us back to our school life and shows the magic of an innocent and tender school romance. The series features popular digital actors Rohan Shah and Apoorva Arora, who have been previously seen together in many FilterCopy videos have received much love and appreciation from the audience. Their video ‘Every School Romance’ has amassed over 30 million views alone! The series also features the very popular Viraj Ghelani with talented actor Urvi Singh as secondary leads.

Credits: The Digital Hash