MUMBAI: Karan Johar’s Dharma Productions has adopted a new logo for their debut horror venture, Bhoot Part 1 - The Haunted Ship.

The Vicky Kaushal-starrer is slated for release on February 21. The first leg of their marketing campaign sees Dharma’s iconic logo going dark with a total Instagram media blackout.

Dharma becomes one of the first production houses in India to completely change its digital identity for its next release. Their transformed social media presence now reeks of ‘darkness’ with the launch of their spooky logo and sombre aesthetics.

Bhoot is directed by debutant Bhanu Pratap Singh. The film stars Bhumi Pednekar as the female lead. The horror thriller was shot in Gujarat’s Alang, the largest ship-breaking yard in Asia.

Dharma Productions’ 2020 slate includes Gunjan Saxena: The Kargil Girl, Sooryavanshi, Shershah, Brahmastra, and Dostana 2.