MUMBAI: The grandest and the most-anticipated third installment of the "Bhool Bhulaiyaa" franchise has officially begun production, marking the initiation of what promises to be the biggest cinematic spectacle of Diwali 2024. 

Kickstarted by Bhushan Kumar, an Anees Bazmee film, Bhool Bhulaiyaa 3, headlined by nation's heartthrob Kartik Aaryan, and joining them in this extravaganza is the OG Manjulika Vidya Balan, and the mesmerizing Triptii Dimri, a team that's here to haunt your hearts in the funniest way possible. As the cameras roll, prepare a ride filled with more twists and turns than ever before. After the massive success of Bhool Bhulaiyaa 2, get ready to laugh, cry, and probably spill your popcorn – because this time it's Bhool Bhulaiyaa 3, where suspense meets next level hilarity.

Kartik's character- Rooh Baba, adored by all ages, takes center stage as he propels Bollywood's biggest franchise to new heights. Whereas Vidya Balan, who previously won hearts as the OG Manjulika will take the horror thrill a notch higher. With an exceptional ensemble cast, this cinematic extravaganza is going to set a new bechmark in the entertainment world in the most magnificent way possible. Get set for a blockbuster ride! 

And if you thought the first two were a scream, buckle up, because this one's about to break the laughter scale! The franchise's unique blend of horror, comedy, and mystery is back to spook your senses and tickle your funny bone simultaneously.

This cinematic extravaganza, proudly presented by Gulshan Kumar and T-Series adds another feather to their cap of spectacular film productions. The film is all set for a grand Diwali release.--