MUMBAI: Alia Bhatt has become the latest actress to invest in a firm. Her counterparts are also turning angel investors to several startups across sectors.

Recently, several Bollywood female stars are turning out to be angels for several startups as well. Probably realising the value of smart investments, several stars such as Alia Bhatt, Deepika Padukone, Katrina Kaif, Aishwarya Rai-Bachchan, and Priyanka Chopra-Jonas have turned entrepreneurs.

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Alia, who is a partner in fashion-tech startup, StyleCracker, has invested an undisclosed amount in lifestyle retailer Nykaa. This comes after Katrina also put in an undisclosed sum into the same firm. Deepika has invested in health food brand, Epigamia and Delhi-based Blu Smart.

Aishwarya has invested in a Bengaluru-based environmental intelligence startup, Ambee. Priyanka has stakes in alternative college education startup Holberton School as well as dating app Bumble.

Experts call it a “smart move” by actors considering the “amount of uncertainty” that comes with a film career. Says ad whiz Prahlad Kakkar: “There can be a sudden death (of career), with no time to think and ponder. But by investing correctly with the help of their financial advisors etc., they can give themselves a [financial] cushioning of sorts, when they are earning loads of money, and have surplus of it to invest.”

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Credits: Hindustan Times