MUMBAI: We all know that the only time Set Max takes a break from telecast the Amitabh Bachchan starrer Sooryavansham is when the Indian Premier League is on. While the public never miss out to troll and make memes around the same which go viral on social media within no time. There is some connection between the movie and the channel.

According to the media reports in the year 2017, Sony Max’s marketing head Vaishali Sharma had once opened up about how Sooryavansham was telecast on the channel for so many times. For the unversed, the 1999 family drama featuring Bachchan in a double role – Thakur Bhanupratap Singh and Heera Thakur Singh – failed to leave an impression at the box office and was declared a soon after its release.

At the time of the release of the movie Set Max was also a newbie in the league of Indian TV channels. A user on Quora has posted that as per Vaishali Sharma, the rights of the Amitabh Bachchan film were purchased for long 100 years. The Quora user even shared her quote on the platform that read, “Sony Max has purchased the rights to the film for 100 years. So it is clear that when they bought the movie rights, the film itself repeatedly show.”

Not only Amitabh Bachchan is seen in the dual roles, Sooryavansham but also has actress Soundarya as Radha. This film was her only Bollywood film as the actress sadly passed away in an aircraft crash near Bangalore on 17 April 2004 while she was pregnant. It also marked the Bollywood debut of Telugu director E. V. V. Satyanarayana, and the 1999 film remains his first and only Hindi directorial.

Credits- Koimoi

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