It’s action time on Sonic! Kids can now say goodbye to boredom as Sonic packs in loads of action with the new series - Fighting Spirit Wrestling and Teenage Mutant Ninja Turtles. That’s not all. Sonic takes the action beyond the channel to give kids a chance to live their fantasy. Micromax presents Sonic Ticket to Manchester Contest will give kids an once-in-a-lifetime opportunity to watch a Manchester United Match live, at the Old Trafford Stadium, UK. Kids need to tune in to Sonic from Monday to Friday between 2.00 pm to 4.30 pm to participate in the contest. Sonic fans can participate in 3 simple ways – SMS, IVRS or log on to www.sonicgang.com. Speaking about this exciting contest, Nina Elavia Jaipuria, EVP and Business Head, Kids Cluster, Viacom 18 Media Pvt Ltd says, “This summer Sonic will not only give kids an action-packed line-up of shows on-air, but also give them an once in a lifetime opportunity to witness some real action. I am sure that the Sonic viewers, who thrive on sports and thrill, will enjoy the game at the Mecca of football.” Shubhodip Pal, CMO, Micromax said, “Our partnership with Sonic is a perfect combination of offering thrill, adventure and excitement to the action loving generation of India. Micromax strongly believes in building affinity to its target audience by associating with their passion points. We are a youth brand and sports is a passion point that helps us connect with our audience immensely. Therefore, this contest binds well with our vision of being the enabler that fuels imagination and empowers the audience to go beyond and create a niche for themselves. It truly signifies our belief of ‘nothing like anything’. We, at Micromax, wish A Nothing Like Anything experience to the winners of this contest." In addition to the massive on-air promotion on Sonic, the campaign will also be promoted across the relevant Network channels like MTV and print ads in kids’ magazines. Sonic will also engage the wired generation through contests and updates on www.sonicgang.com and facebook.com/sonicgang. Kids can send a SMS by typing SonicOption A or B Name and send it to 56882 or can call on the IVRS by dialing 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile & Airtel Landline. All BSNL & MTNL landline and mobile users need to do is dial 1255568 and answer the questions. The Gen Y audience can also log on to www.sonicgang.com and participate in the contest. Lucky winners will get a chance to witness their own field geniuses live in action at Manchester United, Old Trafford Stadium.