Amitabh Bachchan's Yudh (Sony Entertainment Television) has flopped and how. Despite the presence of acting heavyweights of Bollywood, TRPs of Yudh has consistently remained at an all time low. Amitabh had earlier told us that he doesn't understand TRPs and their way of functioning unlike box-office figures. While Amitabh may not have accepted Yudh's failure on the small screen, Kay Kay Menon who plays an important role in the fiction series chooses to blame the Indian audience and their sensibilities for the low TRPs. Ask Kay Kay about what went wrong with Yudh, the actor says, " When the audiences become right nothing will go wrong. Indian television audience is not mature enough to accept Yudh." Adding on why he thinks audience and their sensibilities need to change, Kay Kay says, "When the same rotten paratha is served to someone year after year, all of a sudden when a change in their taste arrives, it shocks them. Tell me if Yudh is bad as compared to other serials running on television. If you show me that the content is bad, I will accept it. But that is not the case here. We need to make and show serials like Yudh before audience starts accepting them." Kay Kay also believes that if audience is the king they cannot be absolved from their responsibility of not watching good content. Well, strong words there from Kay Kay on Indian audience and their sensibilities.