'Little Singham' wins Best Property IP Award

Little Singham won the Best Property IP Award at India Licensing Expo.
Little Singham

Mumbai: Reliance Animation and Rohit Shetty Picturezs Little Singham, launched in collaboration with Discovery Kids, won the Best Property IP Award (Entertainment Licensing Property) at India Licensing Expo (ILE).

ILE is a brand licensing show. The event witnessed participation of more than 500 global and domestic companies and it was supported by Licensing Industry Merchandisers Association.

The animation series, inspired by Singham, and mentored by Shetty, has helped in propelling ratings of Discovery Kids by leaps and bounds.

The "Little Singham" mobile game added to the IP's success, hitting the top of the charts in the Arcade section by garnering three million downloads within the first two weeks of its launch.

Tejonidhi Bhandare, Chief Operating Officer - Reliance Animation, said in a statement, "'Little Singham' has created such a strong equity in less than six months of its launch. We are now working towards skinning this IP in the most impactful way in the future. Such appreciation makes us proud as IP owners along with all stakeholders."

Uttam Pal Singh, Head of Discovery Kids, said, "The youngest super cop 'Little Singham' has reverberated with kids across the country making it a leading IP on air right now.

"Getting awarded as the best IP is a triumphant vindication of the new ideas that all the stakeholders have put together."


Subscribe Here

Enter your e-mail address below.
TellychakkarTeam's picture

About Author

Submitted by TellychakkarTeam on Fri, 08/31/2018 - 19:00

Add new comment

Tellychakkar Google News Follow
Top Stories
MUMBAI :  In a very short period of time, Meet: Badlegi Duniya Ki Reet, a Zee TV show, has become a fan favourite. Ashi...
MUMBAI : Paras Kalnawat has been making news frequently ever since he walked out of Anupamaa. He was quite appreciated...
MUMBAI : Zee TV’s Bhagya Lakshmi has been highly appreciated by the masses from the time of its launch. The show stars...
MUMBAI : Bharadwaj first started his career as a News presenter in a local news channel, then went on to work as an RJ...
MUMBAI : Sony TV’s new serial Appnapan is all set to entertain the audience with an intriguing storyline. Popular...
MUMBAI: Pranali Rathod is currently ruling several hearts with her amazing performance in Star Plus' Yeh Rishta Kya...