Zee's biggest soap launch of 2005 is slated for launch mid March. Sindoor, another women oriented daily soap created by Jay Mehta, is likely to replace Reth and will air at 7:30 pm. Based loosely on the Sridevi starrer Sadma, Sindoor is a story with a difference --- the lead character, played by Gurdip Kohli, is mentally unbalanced, the mother-in-law is overtly protective about her son and no, it is not a saas-bahu saga. The character played by Gurdip has a phobia of "sindoor", the traditional auspicious vermillion mark--- the story will trace her life as she gets married and as it goes through highs and lows. The serial will also see Kirti Gaekwad, who played Kkammal in Zee's serial of the same name, in an important role. Noted actress Tanvi Azmi will play the role of the mother-in-law who chooses wives for her sons but is reluctant to share their love with them. "This story has a wonderful juxtaposition of relationships and my character goes through the whole gamut of human emotions. This complexity in characterization is what made me take up the role," says an enthused Azmi. The lead role was initially offered to Dolly Sohi, who refused it. Dolly's loss was Kohli's gain as the serial could well be the next big thing to hit the small screen.Although, there is a saas and a bahu, there are no negative feelings between them. It is a character that made me grow as an actress, to think beyond the soft mushy roles that I have been offered so far", says a visibly excited Kohli, whose performance in 'Rihhaee', the crime based serial on Sony, has been much appreciated. Produced by Jay Mehta, who has produced serials like Zee's Mujhe Dor Koi Khinche, that follows the lives of two sisters one of whom is schizophrenic, 'Sindoor', could prove to be a breath of fresh air for viewers who have rarely seen concepts of this kind on the small screen. While sources say the show will replace Reth, it might replace another waning serial - Aroona Irani's Tum Bin Jaoon Kahan, that is also shortly ending its run. The channel is currently gearing up for a gala publicity campaign for launching the show --- stay glued to this space for more….