MUMBAI: The Coronavirus lockdown has brought the world to a standstill. With shoots stalled, viewers have gone back to their old favourites, but we are still waiting to hear more about shoots resuming soon. During a media interaction, TV producer JD Majethia got talking about viewership in the present time, the hopeful future, and some more.

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The producer quips, 'Unlike other sectors, TV is holding the fort right now. On average, 46% of our time is spent watching TV. The beauty is that viewers have not gone away from their shows or old favourites. For instance, Ramayan created history by people coming at 9 am in the morning. The time slot has changed. For any industry customers not going away is an achievement. They will come back to movies and TV because habits don’t go away.'

He adds, 'This is the best time for rejuvenation for content makers as we are competing with the international market and everything is there on the desk. With malls and OTTs, people had started spending lesser time on TV. But this phase has seen a growth in the number of hours on TV now. The best season is monsoon and we are hopeful we will start shooting soon." He also pointed out how the Karnataka TV industry has permission from the government to begin shooting by 25th May, which was 6th at first and then 11th.'

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Credits: Pinkvilla