MUMBAI: &TV’s new show Bitti Business Wali is breaking stereotypes related to women and their financial independence. The concept and Bitti’s character have been loved by the audience and critics alike.

After exhausting all her options of finding a suitable job, Bitti (Prakruti Mishra) has decided to start her own business and open a paan shop, much to the dismay of her family, especially her grandmother. But as always, her lover Maahi (Abhishek Bajaj) stands by her in this choice.

Talking about this particular episode, Prakruti said, "I believe financial independence of women is a necessity for empowerment, and not just another option. Women should aspire to become economically strong to sustain their family, society, and the country at large. Nothing should be taboo for a woman, or unconventional just because society at large perceives it to be a man’s job, even if it’s something as unusual as being a panwaari. Bitti will leave no stone unturned to find her spot under the sun, earn respect and stand on her own feet."