A few weeks after the ban on TikTok, ZEE5 launched HiPi, a short video platform. HiPi is a fully homegrown platform and promises to take billions of Indians on a journey from being a FAN to actually achieving FANDOM. And this is a promise that NO other short video platform in India fulfils. In the process, it definitely encourages and implements the 'vocal for local' mindset.

HiPi is incorporated inside of the ZEE5 app. It is absolutely free of cost for ZEE5 users, who will be able to access as well as create short videos.

The platform has more than 1.25 lakh hours of interesting content, and HiPi is a welcome addition. By enabling video sharing and user-generated content, it will complete with the likes of Roposo, Chingari, and Gaana HotShots.

Most of our favourite celebrities have already joined HiPi and are uploading tons of fun videos every single day to not only build their fan communities but also actively engage with them. Not only are these stars excited to showcase their real selves on HiPi, but their fans are also thrilled to have this opportunity to see their beloved actors shed their reel-life skin, collaborate with them to make fun videos, participate in challenges, lip-sync to the dialogues of their favourite actors, and more.

HiPi has a good mix of everything...from dance and music to comedy and beauty tips and from trending challenges to dance auditions to give India’s deserving talent, their big break! It allows users to create short videos of up to 90 seconds, add music tracks, and choose from an amazing range of over 100+ unique and fun filters and effects to add that X-factor before publishing the final video. For those who like to simply browse through content, there are a variety of trending topics and interesting genres to watch. You can browse and draw inspiration from the content being published by other users.

Have a look at what a few popular celebs have been up to on the app.

Manit Joura, the handsome hunk known for his portrayal of Rishabh Luthra in Zee TV's Kundali Bhagya, gives us major fitness goals by sweating it out hard!

Meanwhile, Dalljiet Kaur is primarily known for her portrayal of the evil Antara in Guddan Tumse Na Ho Payega and for her participation in Bigg Boss 13, shows off her graceful dance moves.

And the beautiful Anjum Fakhi, who is presently seen in Kundali Bhagya as the spunky Shrishti Arora, nails the dialogue challenge on HiPi.

Shraddha Arya, who plays the very loving Preeta Arora in Kundali Bhagya, is all set to crack us up with her quirky sense of humour. Look at her shaking her booty to Tareefan!

And it is impossible to take our eyes off our favourite bhabhi from Bhabiji Ghar Per Hain, Shubhangi Atre, as she sways away to the soothing and patriotic Teri Mitti.

Not surprisingly, there has been a massive surge in the number of people who have joined the HiPi community within only two weeks of its Beta launch.

So what are you waiting for? Start the party with all your most loved stars now. Download HiPi on ZEE5 and step into the world of HiPidom!