Insiders know that Madhur Bhandarkar is infatuated by the word jalwa that now seems to be the most common words in the director’s vocabulary. Having first started usage of the word in the song 'Fashion Ka Jalwa' in the Priyanka Chopra starrer-Fashion, Bhandarkar has used the word in the Kareena Kapoor-starrer Heroine. “I may be doing a scene and he would just compliment by screaming 'jalwa'. I guess I am used to his vocabulary over a period of time when the shoot was on," relates Kareena, "I have made a friend in Madhur and can proudly say that together we have taken this film a step forward over what we had envisioned.” There was further reassurance that came her way from Madhur that kept the motivation level up for her., "You know what, Madhur has this perception that since he makes these hard hitting films, he would be considered very serious by people around him. However the fact is that in real life he is so much fun. Moreover he is so positive that makes things so easy on the sets,” observes Kapoor. With Arjun Rampal and Randeep Hooda in principal roles along with Divya Dutta, Shahana Goswami and Ranvir Shorey, Heroine releases all over on 21 September (2012).