DID opens with big numbers

The new season of Dance India Dance Doubles has opened with a 4.6 TVR. With DID opening at this rating for its very first audition episode, Zee now plans to extend its weekend non-fiction slot to every weeknight in the coming week starting Monday, January 10 as a build-up to the grand premiere episode on the 14th. The channel has decided to let the entertainment continue on all week days and not just restrict it to the weekends. With the auditions of every city throwing up spectacular dance acts and Master Geeta Kapur, Marzi Pestonji and Rajeev Surti faced with the mammoth task of selecting just 12 couples from amongst the 61 Best Couples from across the country, Zee has decided to showcase its auditions in four parts between Monday and Thursday, from 10th to 13th January in the 10.30 pm slot. For sure now viewers will await the Grand Premiere at 9:30 PM on January 14.