MUMBAI: Ekta Kapoor, with her conviction and hardwork earned herself the title of being called the 'content czarina'. Infact, today, there is not a single entertainer who does not want to be associated with her banner on television. Along with this, she has also been very inclined astrologically and numerically and implies all what is suggested to her for her projects such as starting serial names with the letter 'K'.

And all of this has worked for the lady in a big way!

The acclaimed producer has list of shows currently on-air on TV. Out of all three shows which are exceptionally doing well is Kumkum Bhagya, Kupndali Bhagya and Naagin – Bhagya Ka Zehreela Khel.

If you guys notice, ‘Bhagya’ word is common in all the three shows and now she is adding another Bhagya to her life by having similar name in her upcoming show.

TellyChakkar broke the news about Balaji Telefilms bringing a new show for Colors. The makers have roped Ishqbaaaz fame Kunal Jaisingh in the lead role.

Now, we hear that the show is titled as Pavitra Bhagya!

Yes, Ekta will have Bhagya name in her another show while, Pavitra word has also proved lucky to her as she produced a show titled Pavitra Rishta on Zee TV which run for a long period and is still
counted as one of the best shows on Indian Television.

As reported by us, the show will also star Yeh Hai Mohabbatien fame Abhishek Verma (Read here: Abhishek Verma roped in for Ekta Kapoor's next for Colors ).