Just ahead of the world TV premiere of Hrithik Roshan’s Agneepath, Hrithik tweets, “@iHrithik: Never seen so much news about a movie premiering on TV before! Zee Cinema 8pm- AGNEEPATH. Nervous all over again!!:)”
The buzz that the handsome and talented actor speaks about is an aggressive marketing campaign across media platforms by the channel to promote the telecast of Agneepath, tonight (June 16) the 8 PM premiere on India’s first movie channel, Zee Cinema. There was a huge on-air campaign across ZEEL (Zee Entertainment Enterprises Ltd) and also on news, entertainment, music, kids’ & religious channels outside the Network. The tremendous buzz on social networking sites on the date of telecast is the first time ever for a world TV premiere on a Hindi movie channel.
There has been a huge outdoor campaign across 12 cities in India that has captured the essence of the film and generated a lot of buzz. Today, the Youtube homepage was branded with Agneepath’s masthead. Besides Youtube, Agneepath was advertised on 21 websites, including Facebook. There were Agneepath promos played across 322 screens, during the screening of Rowdy Rathore too. Agneepath’s movie premiere is also being talked about significantly on Twitter. Right from Hrithik Roshan to Priyanka Chopra to the fan clubs of Hrithik Roshan, Sanjay Dutt and Agneepath, all have been tweeting about the premiere.
Don’t miss this blockbuster! Watch the film in the comforts of your home as India’s first 24-hour Hindi movie channel, Zee Cinema telecasts the World TV premiere of Rin presents Agneepath powered by Good Knight Advanced tonight on 16th June, 2012 at 8 PM.