Animal Planet will bring the country’s attention on India’s majestic animal – Tiger – with its special month-long programming initiative Where Tigers Rule. Leading Bollywood actors Abhay Deol and Chitrangada Singh have joined Animal Planet to create nationwide awareness on the threats affecting tigers’ survival and the acute role tigers play in balancing India’s ecosystem. From the breathtaking landscapes of Sundarbans to the magnificent forests of Ranthambore, Where Tigers Rule provides an intimate look into the mysterious world of tigers. Featuring some of the leading tiger experts like Alphonse Roy, Valmik Thapar, Saba Douglas Hamilton, Dave Salmoni, Simon King, John Varty, Niall McCann, Where Tigers Rule showcases the elusive lifestyle of tigers and raise concern about the grave situation of dwindling tiger population. With a few thousand tigers left in the wild, every small effort represents hope for their survival. Through this engaging month-long line-up, Animal Planet’s Where Tigers Rule highlights the secret lives of this private predator revealing its behaviour, predatory skills, conflict with humans, habitat destruction, poaching and conservation issues. The show will air every night at 8 PM from 1 to 31 March, only on Animal Planet. Commenting on the initiative, Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “Tiger is a symbol of wildlife wealth of India and holds an irresistible fascination due to its secretive predatory nature. Its dwindling population is a matter of great concern. Animal Planet through its dedicated programming aims to help viewers understand and appreciate this majestic and endangered big cat.” Leading actor Abhay Deol says, “Tiger is a supreme predator and is an indication of the well-being of our ecosystems. Saving the tiger is not just a choice, it’s our need. I am hopeful that my association with Animal Planet will help raise consciousness amongst audience in securing the future of this beautiful animal.” Actor Chitrangada Singh said, “We are left with very few tigers in the wild and if collective action is not taken, the most iconic animal could be wiped off the planet forever. Animal Planet’s Where Tigers Rule is a wonderful initiative that will sensitise viewers to understand the importance of this charismatic cat.” Now in its third year, Animal Planet’s Where Tigers Rule has previously been supported by Ajay Devgn, Bipasha Basu and John Abraham. The cause also gained affiliation from Olympic gold medalist Abhinav Bindra, filmmaker Mike Pandey and conservationists Belinda Wright.