Sahara group launched a new news channel and sexy and sultry actress Veena Malik was invited as a guest during the event. The Hindi news channel was launched in Maharashtra and Gujarat. Veena was felicitated by Sahara Group head Subrata Roy. Veena said, “I feel overwhelmed that Sahara Group President Subrata Roy invited me as a guest at this auspicious event. Media plays a very important role in our society and I am very lucky to be a part of it.” Subrata Roy praised Veena and went on to state, “I am happy that my new news channel has been launched and it feels great that Veena Malik, the super actress, is a part of it.” Apart from Veena, other noted personalities present during the launch were, Anu Malik, Sport Minister Ajay Makan, LJP President Ram Vilas Paswan and RJD president Laloo Prasad Yadav. RJD President Laloo Prasad Yadav who was present at the event said, “Veena is a wonderful actor and she portrays herself very well and it’s good to see her.” President of LJP and Rajya Sabha MP Ram Vilas Paswan said, “Being a part of the event was a great feeling for everyone and the presence of Veena added glamour to the launch.”