Lost Boy Productions and BBC Worldwide Productions’ Yeh Hai Aashiqui on Bindass has been the talk of the town, now that the first promo of the show is on air. Tellychakkar.com was the first to report about Veebha Anand being roped in for an episodic for a challenging role. We now hear that talented actress Ananya Khare who has done movies like Devdas, Chandni Bar to name a few will play an integral role in the same story. Also, Gaurav Bajaj who gained name and fame through his commercial ads, and then went on to be seen in the movie Vroom will play the central character of the sweet and innocent college going guy who falls for the prostitute, to be played by Veebha. The story will revolve around the college going guy and the beautiful prostitute, and how they develop a close bond of friendship which turns into a cute love tale. Ananya Khare, will play the owner of the brothel, a disciplinarian who treats every girl in her brothel as her own property. The lady does not allow the love of this young couple to blossom, because of a past story. When contacted, Ananya who was last seen in Life OK’s Amrit Manthan confirmed the news stating, “Yes, I am presently shooting for the episodic of Yeh Hai Aashiqui. It is a nice character, that of a brothel owner. She is not the complete negative character, but is strictly business-oriented.” We tried contacting Producer Vikas Gupta, but could not reach through to him. This particular story featuring Gaurav Bajaj, Veebha Anand and Ananya Khare will be aired as the second story. The opening story as reported by Tellychakkar.com will feature Abigail Jain and Vishal Singh of Saathiya fame. Yeh Hai Aashiqui launches on Bindass on 25 August 2013.