Rajita Sharma, known for having written one of the most successful screenplays in recent times (Yeh Rishta Kya Kehlata Hai) was all set to take a big step in her career. Rajita was to launch herself as a co-producer of Yeh Pyaar Na Hoga Kam scheduled to go on air soon. But the writer turned producer is no longer part of this project. If sources are to be believed all was well until a few days but a rift soon showed up between her and Creative Eye production who was co-producing the show with her. Throwing some light on to the fall-out a source from the production house informs, "She was involved in each and every creative decision but we also do not know what went wrong and why she decided to leave the show.” When contacted, Creative Eye's Dheeraj Kumar confirmed the news saying,"Actually she is the best person to talk about this issue. I can only say that I do not have any personal or professional differences with her, she is a great lady and an experienced writer. From my side I don’t have any complaints against her. I wish her all the best for her future.” Even after repeated attempts Rajita remained unavailable for comments. Creative Eye is now the sole producer of the show. It is said that the show will launch on December 28 and will be a 30 minute show. There is a lot of buzz around this show, as it has lavish sets and an overall opulent look. The story focuses on Abeer Bajpayee who belongs to Brahmin family and the girl with whom he is in love belongs to a different community. Abeer’s life changes when he falls in love with this girl who resides next door. But unfortunately society is against them. The initial episodes of the show were shot in Lucknow.