The production team of Star News’ TV show Saas Bahu Aur Saazish has many reasons to pat themselves on their backs. Firstly, the channel recently surpassed one lakh likes on the popular social networking website, Facebook. And the show has also completed seven years and shall be hosting a party for the same along with the Star News’ Saas Bahu Aur Saazish Award Night on 13 November in Mumbai.
Mr Neeraj Sanan, Sr Vice President Marketing and Distribution, Star News speaks to tellychakkar.com and tells us that he is very proud of his editorial team. “Our team’s hard work has helped the show maintain consistent creative leadership over its competition for the last seven years."
According to Neeraj, the SBS anchors are very good in their job and are the backbone of the show, and “this has helped SBS earn laurels, high ratings and also some copycats”.
When asked what he personally considers to be the highlight of the show, he tells us that he likes Aditi Arora Savant. “She dresses up as a bahu / daughter, accentuating the topicality of the day,” Neeraj informs us.
Hmmm... If you can't beat 'em be a part of 'em, what say?