With an aim to engage with the bright future of India, Zindagi, a Premium Hindi Entertainment channel that entertains audiences with superlative content, has associated with IIMA Chaos, the biggest B-School Cultural Festival in Asia. Held from 23^rd – 26^th January, 2016, IIMA Chaos will attract nearly 60,000 students from across national and international colleges and institutes.

Zindagi has always connected with its audiences through its unique programming and differentiated content. Enthralling the youth with shows like Feriha, a Turkish college romance and the original Indian series Bhaage Re Mann, the channel has established it's connect amongst this demographic of audiences.

With its integration at one of India’s top business schools, the channel aims to engage with participants and expose them to its show offerings through special theme based games which test compatibility between friends and quizzes on the popular shows based on the promos played at the festival. Students can win exciting prizes every hour throughout the four days of the festival. And on 26^th January, 2016, Zindagi will host a fun musical evening with talented singer Mohit Chauhan who will sing to captivate audiences with his soulful tunes.

Commenting about the integration, Priyanka Datta, Cluster Head – Zindagi & Zee Anmol, said, “A festival of this calibre gives the right exposure for our content. At Asia’s largest college cultural festival, we aim to stay connected with the younger audiences.”