Having always endeavored to provide refreshing & engaging content to its viewers, SAB TV, adds another feather to its cap by bagging the prestigious award for Brand Excellence in the media & entertainment category for the year 2012, organized by the World Brand Congress. The Global Award for Brand Excellence is presented to organizations that have played a significant role in building their brands. This award is a reinforcement of SAB TV’s brand promise of providing family entertainment with a dash of humor and this positioning consistently reflects in each of the shows produced by the channel. Commenting on the award, Anooj Kapoor, EVP and Business Head, SAB TV said, “We are delighted to receive this global honour and recognition from the World Brand Congress for our contribution to the Media and Entertainment category. Our efforts have paid-off and we will continue to entertain and engage our viewers by offering light hearted & family centric programming.” Congo…team SAB TV!!!