Life OK is all set to launch its new celeb food based reality show, Welcome-Baazi Mehmaan Nawaazi Ki… (Miditech Pvt Ltd) anchored by Ram Kapoor. Now the channel held a launch press conference today (18 January 2013). Our reporters were present at the event and were impressed with the channel’s innovative marketing campaign. What are we getting at? Well, at the happening, everyone was given a masala (spices) packet which had the picture of Ram Kapoor saying ‘special reality show masala’. It also had the names of the participants, namely Ragini, Sanaya, Karanvir Bohra and others… (Check the pic above for the look of the packet). Furthermore, the stars served food items to the reporters cooked by them. “And it was super yummy,” said our reporter present at the do. Other actors who were seen having a ball were Debina Bonnerjee, Aman Verma, Rucha Gujrati, Amar Upadhyay, Aishwarya Sakhuja amongst others. The show is all set to hit the screens on 21 January at 10pm.