Yes, he has been roped in by Rajshri Productions for an important cameo in their popular ongoing show on Star Plus, Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara. Along with Apurva will be seen Aleeza Khan, who was last seen in Jhilmil Sitaaron Ka Aangan Hoga. A reliable source tells us that Apurva and Aleeza will play a couple, Mr. and Mrs. Dhanrajgir. While Apurva will have a negative shade to portray, Aleeza's character will be simple, down-to-earth, quiet and extremely positive. They will go on to play Kaira's (Prinal Oberoi) jeth and jethani. Kaira's husband will be played by a fresher Prashant Upadhyay. Apurva confirmed via text message confirmed his entry saying, "Yes, I am entering Pyaar Ka Dard. It is a mix of negative and positive shade." Aleeza Khan on her part said, "Well, I have started shoot for Pyaar Ka Dard. This will be an important cameo, and Apurva will play my husband. When I got the offer for this role from Rajshri Productions, I could not refuse to be part of the family again, after Jhilmil. My character will be that of Kaira's jethani." We hear that Aleeza's character will have a nice bonding with Pankhuri (Disha Parmar). Watch for this interesting track in Pyaar Ka Dard.